Zapier
AutomationThe easiest way to connect apps so tasks happen on their own.
Zapier watches for something happening in one app, like a new email or form entry, then automatically completes a task in another, connecting over 9,000 apps without any code.
Visit ZapierWhat can Zapier do?
Trigger actions across apps automatically: When something happens in one app, like a new form entry, Zapier automatically carries out a task in another.
Connect to over 9,000 apps: The largest app catalog of any automation tool, from big names to small niche tools.
Build without writing code: Set up multi-step automations through a simple builder, no technical background needed.
Let AI build automations for you: Describe what you want in plain language and Zapier's AI can build, explain, and fix the automation for you.
Run AI agents that handle multi-step tasks: Zapier Agents can complete a chain of tasks across your apps on their own, not just react to a single trigger.
Quick Facts
Free Plan?
Yes, 100 tasks a month
Pricing
From $19.99/month
Launched
2012
Headquarters
San Francisco, USA
Pros
Largest app catalog around: Over 9,000 apps built in, so almost anything you already use is supported without extra setup.
Easiest tool to actually learn: Consistently the most beginner-friendly of the major automation tools, with a simple, guided builder.
AI can build the automation for you: Describe what you want and Zapier's AI sets up the steps, rather than building everything by hand.
Reliable, well-established platform: One of the longest-running automation tools, with the stability that comes from over a decade in the market.
Cons
Every single step costs a task: Multi-step automations use up a task for every action that runs, so costs scale fast as automations grow more complex.
Going over your task limit gets expensive: Exceeding your monthly allowance bills extra tasks at a steep markup over the normal rate.
Billing and cancellation are a real pain point: Charges can catch you off guard, and cancelling a plan is more of a hassle than it should be, even though the core product itself holds up well.
Pricing
Free: $0
100 tasks a month, two-step automations only, and basic AI access.
Professional: $19.99/month
Most popular750 tasks a month, multi-step automations, unlimited premium apps, and AI features. Billed annually ($29.99/month billed monthly).
Team: $69/month
2,000 tasks a month, shared automations across up to 25 users, and priority support. Billed annually.
Pricing and features may have changed. Check Zapier's website for the latest details.
Knowtably Rating
Knowtably's Take
Zapier's biggest strength is reach: no other automation tool connects to as many apps, and none is easier to pick up for the first time. That ease comes at a cost, since every single action in an automation uses up a task, and going over your monthly limit gets billed at a steep markup.
We'd choose this if: You want the widest possible app coverage and the simplest builder to learn, and your automations are short rather than long chains of steps.
We wouldn't choose this if: You are running long, complex automations where per-step costs add up fast, or you want simple, predictable billing.
Very Good
Knowtably Rating
Quick Facts
Free Plan?
Yes, 100 tasks a month
Pricing
From $19.99/month
Launched
2012
Headquarters
San Francisco, USA