Adobe Firefly
Image GenerationThe commercially safe AI image and video generator built into Adobe's tools.
Firefly is Adobe's AI generator for images, vectors, and video, trained only on licensed content so everything it makes is safe to use commercially, and it works right inside Photoshop, Illustrator, and Express.
Visit Adobe FireflyWhat can Adobe Firefly do?
Generate images and vector graphics from text: Type a description and get a finished image or an editable vector graphic, both licensed for commercial use since Firefly only trains on content Adobe has the rights to.
Edit inside Photoshop and Illustrator: Firefly is built directly into Adobe's design apps, so you can generate, extend, or remove parts of an image without exporting to a separate tool first.
Generate and dub video: Create short video clips from a text prompt or a reference image, and translate existing video or audio into other languages using AI dubbing.
Access other AI models from one place: Firefly also gives you access to over 30 partner models from other AI labs, including Google's Nano Banana and Veo, without leaving Adobe's apps.
Prove what is AI-generated and what a human edited: Every image, vector, and video Firefly makes carries Content Credentials, a label that discloses it was AI-generated and tracks how it has been edited since.
Quick Facts
Free Plan?
Yes, limited monthly generations
Pricing
From $9.99/month
Launched
2023
Headquarters
San Jose, USA
Pros
Safe to use commercially, without the legal uncertainty: Firefly only trains on Adobe Stock, licensed, and public domain content, so nothing it generates carries the copyright risk that comes with many other AI image tools, and Adobe offers IP indemnification for enterprise customers.
Genuinely easy to use: Style and structure controls let you refine an image with simple sliders and references instead of writing increasingly complicated prompts.
Standard image and vector generation is unlimited: Every paid plan includes unlimited standard image and vector generations. Credits are only spent on video, audio, and partner models.
Cons
Image quality trails the best dedicated generators: Output is solid but noticeably behind tools built purely for aesthetic quality, especially on fine detail and photorealism.
Gets expensive once you need video or premium models: Unlimited generation only covers standard images and vectors. Video, audio, and partner models draw from a separate credit pool that runs out fast on the cheaper plans.
Keeping the same subject consistent across many images is still hard: Getting pixel-perfect consistency for the same character or product across a large batch of images takes real effort, even on Firefly.
Pricing
Standard: $9.99/month
Unlimited standard images and vectors, plus 2,000 video and audio credits a month.
Pro: $19.99/month
Most popularUnlimited standard images and vectors, plus 7,000 video and audio credits a month.
Premium: $199.99/month
A large monthly pool of video and audio credits for heavy, high-volume use.
Pricing and features may have changed. Check Adobe Firefly's website for the latest details.
Knowtably Rating
Knowtably's Take
Firefly is the safest choice for commercial work, since everything it generates is trained on licensed content and cleared for business use without the copyright questions that follow other AI generators. Image quality is solid rather than exceptional, and cost climbs quickly once you need video or other premium models.
We'd choose this if: You need AI-generated content that is safe to use commercially without legal risk, and you already work inside Adobe's apps.
We wouldn't choose this if: The absolute best image quality matters more to you than legal safety, or you mainly want AI video and premium models rather than standard images.
Good
Knowtably Rating
Quick Facts
Free Plan?
Yes, limited monthly generations
Pricing
From $9.99/month
Launched
2023
Headquarters
San Jose, USA